Online gambling content and technology provider Playtech this week announced a new important commercial partnership as it looks to provide its products with exposure to a wider gambling audience.
The company revealed that it has teamed up with Casumo to roll out its Casino and Live Casino titles across the Malta-headquartered online gambling operator’s brands in several regulated markets.
Starting with the flagship Casumo operation, Playtech is set to soon launch its Casino and Live Casino games. The provider will then gradually roll out its games across Casumo’s wider brand portfolio, including Dunder, Kazoom Casino, and CasinoSecret. The integration with the latter three is expected to be completed in early 2021.
Casumo is the latest in a number of online gambling operators to have recently announced content supply deals with Playtech. The provider has in recent months extended an existing partnership with Irish bookmaker BoyleSports, has strengthened its presence in Greece through a deal with locally licensed operator Novibet, and has sealed a five-year extension of its Bingo deal with the UK’s Rank Group, among a series of other important commercial deals.
First Phase of Casumo Rollout
Playtech said Monday that as part of the first phase of rollout of its content with Casumo, the operator’s UK players will soon gain access to Playtech’s Casino suite through a dedicated tab on Casumo’s UK-facing site.
Players will be able to play the provider’s full lineup of branded online slots, including hit titles Justice League and the Sporting Legends Suite that are all powered by some of the iGaming industry’s most popular progressive jackpots.
In addition to integrating Playtech’s ever-growing and hugely popular Casino suite, Casumo is also set to add the content supplier’s Live Casino and table games portfolio, including the likes of Live Quantum Roulette, Blackjack, and Spin a Win, among many more.
Commenting on their partnership with Playtech, Casumo CEO Shelly Suter-Hadad said that having worked with Playtech for many years, she could not be more delighted to partner the provider once again and deliver this Casino and Live Casino integration across Casumo’s portfolio of brands.
Ms. Suter-Hadad went on to say that they are looking forward to further developing their newly formed alliance with Playtech over the coming years and to working together to bring the supplier’s content to Casumo’s players in a number of established and emerging markets.
Aside from the UK, Playtech’s content will go live with Casumo brands across Sweden, Denmark, and Spain.
Playtech COO Shimon Akad added that they are thrilled Casumo has chosen to partner with his company and that the operator is among the most innovative ones in the iGaming industry and a “key player in the world of gaming.” Mr. Akad also noted that he is confident Playtech’s Casino and Live Casino content will be very popular with Casumo’s players.
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