Online casino content provider Pragmatic Play this week announced a major deal with Kindred that will see it create a dedicated Live Casino environment for the online gambling operator’s flagship brand Unibet.
The studio will feature a number of live dealer tables such as Roulette and Blackjack and customized Unibet branding and design.
It will incorporate top-notch 4K video technology and equally advanced immersive sound system. Live Casino content will be broadcast from Pragmatic Play’s facility in Bucharest.
The iGaming software maker and provider first ventured into the live casino vertical in early 2019 as part of its effort to become a multi-product company. As part of that same strategy, it also launched that year its first bingo products. The company’s Live Casino and Bingo titles have since then been complementing its Slots division, which launches up to five new products every month.
The recent deal with Kindred, one of the major players in the digital gambling space, will further bolster the supplier’s goal to cement itself as “the foremost multi-product provider” in the iGaming market.
A Truly Significant Deal
Commenting on their Live Casino partnership with Kindred, Pragmatic Play Chief Business Development Officer Yossi Barzely said that it was truly significant and that the impact of “having one of our fully customized Live Casino environments broadcast to the world via an operator such as Unibet cannot be understated.”
Kindred Head of Casino David Robertson added that their goal is to deliver entertainment that is “fine-tuned for an unforgettable experience” and that the Pragmatic Play link-up will make achieving this goal much easier.
Mr. Robertson also pointed out that the bespoke live dealer product that they will be able to broadcast will enable them to engage with their casino players in “exactly the manner the market requires.”
A New Live Casino Product
It was this week again when the provider unveiled the newest addition to its Live Casino portfolio, ONE Blackjack. This game, too, is broadcast from its Bucharest studio. It allows an unlimited number of players to jump into the action at any time.
It is packed with features and side bets that are unique to this product, including Crazy 7 where players bet on the possibility of their first three cards being 7s, the Bust Bonus where players can bet on whether the dealer’s hand will bust, and Six Card Charlie where a player is automatically deemed a winner if they draw six cards without busting.
Of this new product, Mr. Barzely said that it brings distinctive game features into the spotlight and caters to all Blackjack needs and players of all levels of skill.
Source: “PRAGMATIC PLAY HITS YET ANOTHER LANDMARK LIVE CASINO DEAL WITH DEDICATED KINDRED STUDIO”, Pragmatic Play PR, March 2, 2021
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