Greentube, a division of NOVOMATIC Interactive, and Pariplay have recently struck a content distribution agreement that will see the former integrate online casino games on the latter’s Fusion aggregation platform.
Through its industry-leading aggregator, Pariplay will distribute Greentube’s titles across multiple jurisdictions. The deal is the latest in a series of collaborations announced separately by the two B2B companies in recent weeks.
As part of this new partnership, Greentube’s extensive and ever-growing portfolio of online casino titles, including Book of Ra Deluxe, Sizzling Hot Deluxe and Lucky Lady’s Charm Deluxe, will soon become available to Pariplay’s bustling network of operator partners.
The agreement covers multiple regulated markets and will significantly bolster the reach of Greentube’s content.
The provider’s portfolio has been growing constantly over the years. Greentube offers a rich library of online adaptations of proven NOVOMATIC games developed for the land-based casino industry as well as new and innovative content that has been designed and crafted in-house.
It should also be noted that while the partnership with Pariplay offers Greentube enormous opportunities for regulated expansion, the latter company already boasts significant foothold in several markets as its gaming titles have been live with an array of leading online casino operators.
A Valuable Addition
Commenting on their latest partnership, Pariplay Chief Commercial Officer Christine Lewis said that Greentube’s offering needs no introduction, “with some of the industry’s most popular games on offer that are loved by players all over the world” and that their partner’s online slot catalog “has a wide appeal and makes a valuable addition to any operator’s casino lobby.”
Pariplay’s Fusion aggregator is licensed in over 16 regulated markets and hosts thousands of games by leading content makers and suppliers. Greentube is the latest of several Fusion partners announced by the B2B services provider in recent weeks.
Last week, Pariplay also unveiled BGaming as a Fusion partner and in March the company teamed up with Gamshy and Spinomenal, among several other casino content creators.
Greentube CFO/CGO Michael Bauer said that joining forces with Pariplay made complete sense for them as their new partner is a “leading aggregator, offering premium content to a vast number of industry operators.”
Greentube has too had busy weeks signing and sealing important partnerships. Earlier this month, the company announced a deal with content aggregator Slotegrator in a move that will significantly increase the content supplier’s reach in Eastern Europe.
And last month, the company revealed that it has enhanced its social casino platform and Australian casino powerhouse The Star Entertainment has become the first client to integrate and use the revamped solution.
Source: Pariplay and Greentube agree on multi-jurisdictional deal, Pariplay Newsroom, April 19, 2021
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