Provider of aggregated and proprietary online casino content Relax Gaming has penned a delivery agreement with Romanian iGaming operator MagicJackpot to strengthen its foothold in the country’s lucrative regulated market.
As part of the deal, Relax will provide its new partner with access to its entire portfolio of in-house-crafted titles, including hit online slots Temple Tumble, Iron Bank, and Money Train 2, among others.
The partnership further covers the ever-growing range of third-party content available on its content aggregation platform. Games from the likes of ReelPlay, Big Time Gaming, and 4ThePlayer, among other acclaimed studios whose content Relax has handpicked to add to its aggregator, will soon become available to MagicJackpot players.
MagicJackpot is the latest operator the major provider has added to its already massive network of partners. News about Relax’s partnership with the Romanian brand emerge shortly after it announced a similar agreement with Parimatch, a leading online gambling operator.
Relax’s deal with MagicJackpot is in line with the content maker and supplier’s strategy to keep growing its regulated presence across various markets where online casino-style gaming is a legal and thriving practice. The partnership further strengthens the company’s footprint in Romania, one of Europe’s fastest expanding territories when it comes to regulated iGaming.
Building On Romanian Involvement
Commenting on their latest strategic deal, Relax CCO Daniel Eskola said that the Romanian market has seen a rapid growth over the past several years and they consider it important to “build on our involvement there.”
Of their latest partner, Mr. Eskola said that teaming up with “the country’s leading operator is exactly the kind of partnership that will help us achieve our aims in the market.”
Relax first ventured into Romania in 2016 when the country reorganized its online gambling space and after the company obtained the necessary license to supply its products there from the local regulator, the Romanian National Gambling Office.
MagicJackpot is an online casino brand managed by leading Romanian operator Superbet. Relax said that the partnership with the major company has marked an important step in its global growth strategy. It also follows similar recent collaborations with Platinum Casino, Princess Casino, and other Romania-facing gaming sites.
Of their milestone, MagicJackpot CPO Andre Swedberg said that “to continue operating at the forefront of our domestic market requires the right content for our product offering, and Relax’s proposition delivers that.”
The official also praised Relax for the “variety and quality of gameplay experiences” available and added that they are confident this new agreement would go a long way to further consolidate their online presence.
Source: Relax Gaming builds Romania presence with MagicJackpot, Relax Gaming Newsroom, April 28, 2021
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