Online casino games maker Kalamba Games has clinched an important partnership as it looks to grow its Bullseye brand and the products it incorporates.
The company announced Monday that it has picked iGaming content aggregator GrooveGaming to roll out an exclusive jackpots initiative via the Bullseye remote gaming server (RGS).
It should be noted that Kalamba’s iGaming content has already been live with GrooveGaming after the two companies teamed up in the spring of 2020.
Kalamba launched the Bullseye brand in the summer of 2020. This young operation includes the content creator and supplier’s proprietary RGS and its promotional tools that have all been crafted to increase player engagement and retention.
The newly penned partnership with GrooveGaming marks a new exciting step for the evolution of Bullseye and will see it launch its jackpot tool first with the fast-growing content aggregator becoming a beta partner.
GrooveGaming’s aggregation platform currently features more than 5,000 online casino titles from some of the world’s leading content makers. The products available on the aggregator include everything from online slots and table games to online poker offerings and live casino. A recently added Real Casino segment can also now be accessed by iGaming operators via one easy integration process, driving player engagement and improving revenues.
Both Kalamba and GrooveGaming were founded in 2016 and have grown significantly over the past five years. Kalamba has offices in Malta and a development studio in Krakow, Poland. As for GrooveGaming, it is headquartered in Israel and holds licenses from the UK Gambling Commission and the Malta Gaming Authority, which make it possible for its products to be delivered to partners operating in multiple markets.
Innovation at the Heart of Everything Kalamba Produces
Kalamba’s Bullseye was designed to enhance play with various features and promotional tools, including tournaments, leaderboards, meta games, and more. The provider’s standard progressive and mystery jackpots allow online gambling operators to utilize different powerful technologies on up to three tiers of jackpots simultaneously.
In addition, a dynamic RTP feature makes it possible for RTP to be adjusted and for any Kalamba online slot to be converted into a jackpot game on demand.
The provider has also introduced engagement driver Big Win Replay, a product that allows players to check recent and all-time big wins by clicking an icon within their game.
Commenting on their partnership with GrooveGaming, Kalamba Head of Sales and Account Management Tamas Kusztos said that innovation is at the heart of everything they do and drives them to produce “better and more engaging technology” that offers online casino operators the choice of deploying more products and services, take better business decisions and ultimately generate enhanced revenues.
The official noted further that they chose GrooveGaming as they Bullsey beta partner as the two companies share the same mindset.
GrooveGaming COO Yahale Meltzer said that teaming up with Kalamba and embarking on this industry-first journey is what their company is all about, “showing the strength of our platform as a test-bet for the latest jackpots technology.”
The GrooveGaming official noted further that progressive jackpots are a “most crucial gambling innovation” and praised Kalamba’s Bullseye for taking things to a whole new level.
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