Pragmatic Play has strengthened its alliance with rapidly growing online gambling operator Kaizen Gaming in a move that will further strengthen the online casino games maker’s regulated presence.
Under the terms of a recent deal between the two companies, the supplier will provide two of the iGaming brands run by its operator partner with access to its slot and Live Casino portfolio.
Kaizen is one of the fastest growing online gambling operators in Europe. The company runs the Stoiximan and Betano online gaming and sports betting brands. It is namely these two operations that will now be able to offer Pragmatic Play’s wide online slots portfolio and ever-expanding Live Casino range.
As part of the provider’s partnership with Kaizen, the latter’s Stoiximan and Betano brands will gain access to Live Casino hits such as ONE Blackjack and gameshow-style titles such as Mega Wheel. All of these have proven extremely popular with customers of other online casino operators.
In addition, the deal will see Pragmatic Play deliver its slots to Stoiximan and its players through a direct integration. The move will provide customers of the brand with the chance to enjoy the supplier’s Drops and Wins offering and many promotional tools that are all combined in Pragmatic Play’s leading Enhance toolkit.
Furthering Regulated Expansion
This new deal with Kaizen marks yet another major commercial expansion move for the online casino games creator and provider across Europe and many of its regulated jurisdictions, including Greece, Portugal, Romania, Germany, and Cyprus where the operator boasts significant presence through its brands. The company also operates in the promising Brazilian iGaming market.
Commenting on their latest big news, Pragmatic Play Vice President of Malta Operations Lena Yasir said that they are pleased to team up with a leading European operator as they take two of their verticals across two major iGaming brands.
The official further noted that it is a real testament to the strength of their offering that they can expand their existing partnerships quickly and smoothly and that they look forward to a long future of working together with Kaizen.
It should be noted that slots by Pragmatic Play have already been live with some of Kaizen’s operations, which is why the latest deal between the two companies marks the expansion of their previously formed partnership.
Kaizen Gaming RNG Casino Manager Dimokratis Papadimos said that Pragmatic Play’s slots have already performed well for them and they are delighted to now “not only take their games via direct integration, but to also add its outstanding Live Casino offering.”
He added that delivering the “optimum experience” to those who trust them is a key objective in their “customer-centric approach” and that this collaboration with Pragmatic Play is “proven to be instrumental on this one.”
Kaizen Live Casino Manager Christos Mavridis pointed out that the provider’s Live Casino portfolio “adds incredible value with its thrilling content and dedication to creating amazing iGaming experiences” and that they are delighted to add that content and offer it to their customers.
News about Pragmatic Play’s expanded alliance with Kaizen emerge shortly after the provider signed similar content supply deals with iGaming companies White Hat Gaming, Novibet, and GGPoker.
Source: PRAGMATIC PLAY STRENGTHENS PARTNERSHIP WITH KAIZEN GAMING INCLUDING LIVE CASINO, Pragmatic Play Newsroom, May 11, 2021
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