Pragmatic Play, the leading provider of online casino content, is set to further expand its Italian presence through a recently extended deal with a local partner.
The company announced Monday that its has strengthened its existing business relationship with leading Italy-facing operator Planetwin365 by agreeing to provide its Live Casino selection to its partner.
Operated by the SKS365 gambling group, Planetwin365 is one of the leaders in the provision of online gambling services in the Italian market. The popular brand already provides online slots from Pragmatic Play’s award-winning and constantly growing portfolio.
Under a previously signed deal between the online casino and betting operation and Pragmatic Play, the former offers the latter’s hit titles Sweet Bonanza, Gates of Olympus, and Wolf Gold, among many others.
As part of their recently extended collaboration, Planetwin365 will soon be able to provide its players with access to its provider partner’s full Live Casino range, including hugely popular games such as Blackjack Azure, several highly engaging Roulette variants, and the Mega Wheel gameshow-inspired title.
This is the latest in a series of important partnership deals announced by Pragmatic Play as it looks to expand its presence across European markets as well as other territories around the globe.
Partnership Marks a Great Achievement
Commenting on their latest big announcement, Pragmatic Play Vice President of Malta Operations Lena Yasir said that having their content “front and center on one of the leading Italian operators is a great achievement” and that it exemplifies the type of growth the supplier is looking for in Italy’s well-established online gambling market.
Ms. Yasir went on to note that the partnership with Planetwin365 provides the exact exposure they seek for their live casino products and that they have no doubt these will be a huge success with the operator’s players.
SKS365 CCO Troy Cox said that the “depth of quality and diversity in Pragmatic Play’s portfolio is second to none” and that its live casino offering is a major addition to their Planetwin365 brand and “one which we know will be popular with our loyal player-base.”
Pragmatic Play recently expanded its presence in another major European market through a strategic partnership. The content maker and supplier teamed up with StarGames to provide the Germany-facing brand with access to its online slots portfolio. StarGames is the Germany-focused B2C operation of leading online casino games developer Greentube.
It was also not long ago when Pragmatic Play partnered with Dotworkers and Spanish gambling giant Codere to expand its footprint in the lucrative Latin American region by launching its products in multiple territories there.
Source: PRAGMATIC PLAY ADVANCES IN ITALY WITH PLANETWIN365 TIE-UP, Pragmatic Play Newsroom, September 13, 2021
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